GDUSA American Packaging Design Award 2019
Objective: Create a set a packaging with a minimum of 3 deliverables.
Concept: Ocha Tea brand produces tea infused with herbal health benefits. The health benefits of essential oils is one that has been making a return in the heath food industry. It has been known for centuries oils made from lavender have a calming effect, oils made from peppermint have a stimulating effect, etc. This brand is for all ages, but focuses on reaching Chinese American adults 20-80 years of age. Cold brew bottled tea for the younger generation and loose leaf tea for the older.