GDUSA American Packaging Design Award 2019
Objective: Create a set a packaging with a minimum of 3 deliverables.
Concept: Ocha Tea brand produces tea infused with herbal health benefits. The health benefits of essential oils is one that has been making a return in the heath food industry. It has been known for centuries oils made from lavender have a calming effect, oils made from peppermint have a stimulating effect, etc. This brand is for all ages, but focuses on reaching Chinese American adults 20-80 years of age. Cold brew bottled tea for the younger generation and loose leaf tea for the older.
![](https://cdn.myportfolio.com/374f00ed48c21bee7ff4e060ec0efac3/a5db5054-f563-46b1-a1f7-c0efe0dd0d9b_rw_3840.jpg?h=0b42c9244c12dc2abaa4b83d51a5cab8)
![](https://cdn.myportfolio.com/374f00ed48c21bee7ff4e060ec0efac3/6a29bf64-6ea7-4978-bcf4-df1b60854312_rw_1920.jpg?h=c0ba9e38b3a813317fd3d5b62032ae04)