This project was completed alongside an entire team of developers, digital marketers, web specialists, as well as an agency. Without their insight, this would not have come to be! The design direction was lead by yours truly.
Objective: Refresh the entire website in response to the new brand guidelines.
Concept: Improve general UX/UI and contrast throughout, in order to better the site CTA hierarchy while reflecting updated brand guidelines. More importantly...round the corners of any and everything I can get away with.
Prior to working on this project, I thought Adobe Xd's workspace had infinite bounds...